Zorropest.com purpose is to draw newer younger computer literate clients to our business. Our goal is to attract and retain potential customers with fresh, sharp and content related material. It is our solely duty to inform the customer with true and accurate information regarding pest, potential damages and or illness as a result of an infestation; witch ever be the case. This site might not be a 100% accurate due that new development of insecticides to control pests are being constantly developed and therefore changing. I do not want my site to focus on all information, I would like, however, enough, short and precise information regarding pest, pest control, and possible solutions due to the fact that the site would have less than a few seconds to retain and invite the new customer to make the call. I would want the site to appear in the first page of any search engine, and I want it to be optimized for content and audience.
Target Audience
Customer ages typically Between 25 - 65
Both Males and Females
Homes in the range of 150k to 5M
Customers of all education ranges
Internet browsing devices such as; Chrome, Firefox on laptops and desktops, Safari and other browsers on mobile devices
Ideally not further than 30 miles from main office
Our target audience will visit the site in a daily basis
Personas
Elizabeth
Occupation:
Home maker, soccer mom, 3 kids, taking a brake from working to raise her family. Web usage; daily basis
Demographics
29 years old, married, has 3 children, white female, has Degree in Doctor of Veterinarian Medicine
Goals
One of her concerns is the amount of insects that enters the home; Elizabeth wants a insect free environment
Social
She is computer and Internet literate; she has a lot of friends in Facebook and twitter, she uses the Internet to find a solution for the control of fire Ants
QuoteCan you get rid of the bugs today?
Alex
Occupation:
Owner of a meat processing plant, Alex is in charge of operations,
Demographics:
55 year old, Master in Business Administration, white male, married 2 children, lives in Houston Texas
Goals:
Alex is concerned with the amount of insects present at the plant at any given time, He wants a quote for IPM that includes Pest Control service
Social:
Alex put a lot of hours at the plant, He works in a stress environment, has a few friends, don't have time to waste in the social media, His job consumes the majority of his time. He uses a computer on a regular basis
QuoteI cannot afford to have a shutdown because of insects inside the processing plant. Is your IPM program USDA approved?
Scenarios
How can I schedule a service?
Should I be worried about flying ants?
How can I get rid of Mosquitoes?
How much experience do you have in the field?
Can you trap larger animals?
How can I prevent Bed Bugs from entering my house?
Should I be worried about bees flying around my house?
I see roaches in the kitchen when I turn the lights on at night, can you get rid of them?
Can you get rid of Fire Ants from my yard?
Does bug bombs kill fleas?
What can I do to prevent birds from nesting in my porch?
Content Architecture
Content List
How can I schedule a service?
Schedule a Pest Control Service
Text box Where the customer input his contact information
Should I be worried about flying ants?
Ants VS Termites
Termite Control Service
Request a Termite Inspection
How can I get rid of Mosquitoes?
Mosquito Control Service
How much experience do you have in the field?
Home
About US
Pest Control Residential & Commercial
Can you trap larger animals?
Animal Trapping & Relocation
How can I prevent Bed Bugs from entering my house?
Bed Bug detection & eradication
Should I be worried about bees flying around my house?
Honey Bee removal service
I see roaches in the kitchen when I turn the lights on at night, can you get rid of them?
German Roach control & eradication
Can you get rid of Fire Ants from my yard?
Fire Ant Treatment
Does bug bombs kill fleas?
Flea control & eradication
What can I do to prevent birds from nesting in my porch?
Bird exclusion service
Customer Reviews
Text Box where customers type their experience with the service
Contact Us
Email, Telephone and text box for customers to contact us
Style Guide
Color Scheme
The color scheme is triadic on a green scale approach
#FFFFFF
{body background}
#FFD88E
{Nav Anchor Colors}
#9BE17D
{Main Background, link over color}
#CFEC9E
{Default font color}
#C38C25
{heading colors}
#917AAE
{Nav and footer background w/60% transparency}
Typography
Item
Font
size
Color
1.
Default body text
Arial, Helvetica, Sans-serif;
16px
#000000
2.
Site Level - Main Headings
Georgia, Times, "times New Roman", serif
64px
3.
Primary Navigation
Arial, Helvetica, sans-serif
16px
#000000
background #000000 with 40% transparency
4.
All other headings
Arial, Helvetica, sans-serif
36px
#000000
6.
Hover over text effect
Arial, Helvetica, sans-serif
16px
#DDDDDD to #000000 with 60% transparency
Navigation
navigation Will sit near the top off the page, between the header and the main elements.
It will be a green semi-transparent (#AADC94) with 60% transparency effect with off white
text(#DDDDDD). It will also have a Hoover effect which will change the text color to pure
white(#FFFFFF) during the Hoover. Navigation Will be uniform across the site
Responsive Sketches
Desktop and laptop
Tablet (Portrait mode)
Tablet (Landscape mode)
Mobile
The navigation will move to the bottom to allow better aces to links by thumbs for one-handed operation
